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Jessie Jin
Acronis, Inc.
+65 6496 9222
JessieJ@acronis.com

New Acronis True Image Home 2010 Delivers Continuous Data Protection Plus Insurance for Windows 7 Migration

SYDNEY, Aust. September 16, 2009 —Acronis is today launching Acronis True Image Home 2010, the latest version of its consumer backup and recovery software. Featuring its patented disk imaging technology, Acronis True Image Home 2010 now protects home computers with round the clock full-system protection, compatibility with Windows 7, and expanded support for virtual hard disks.

Acronis True Image Home 2010 is an essential safety net for users before they migrate to Microsoft Windows 7 operating system. Taking a full backup image with Acronis True Image Home 2010 prior to moving to Windows 7 provides the ability to quickly and easily recover the entire PC, including the operating system, applications, updates and files, if a roll back is necessary. In addition, it allows users to easily retrieve data by accessing the Acronis image via Microsoft Windows Explorer. Users can also create a virtual machine from the backup image and run the original Windows operating environment within Windows 7 using software from Microsoft, VMware Inc., or Parallels.

The new Acronis Nonstop Backup feature offers users total system and data protection through automatic, incremental backups, allowing complete roll back to any point in time. Users can have complete confidence that their entire computer – photos, music, email, and family data as well as the operating system, applications, and settings –are protected around the clock. Acronis True Image Home 2010 combines award-winning disk imaging and bare metal restore technology to allow a user to quickly recover from a virus outbreak, unstable software downloads, or failed hard drives.

“Acronis True Image Home 2010 is breathtakingly straightforward, robust and secure,” said William, an Australian home user based in NSW, who has been using a beta version of the software. “What I particularly like about Acronis True Image Home 2010 is that the explanations are so straightforward for tasks that are obviously very complicated. Mostly I can understand what to do from the instructions on the screen. When I do go to the Help files, they are clear and concise, and I can quickly work out what I am supposed to do. The whole program, with the user-friendly interface and help files, gives me a sense of confidence that the people behind it know what they are doing extremely well.”

Bill Taylor-Mountford, General Manager of Acronis Australia and New Zealand said: “With more and more home users relying on computers to store their personal assets, we see an increasing demand on backup solutions in ANZ. To provide home users with the best protection, we continue to invest and develop this widely acclaimed Acronis Home product.  The new version comes with more powerful features and better performance, giving consumers real peace of mind at all times.”

“With Acronis True Image Home 2010 in place, users can have assurance that their computer is fully protected with the industry’s widest range of backup and restore capabilities,” said Jason Donahue, CEO of Acronis. “Between disk imaging, file backup and non-stop backup protection, Acronis True Image Home 2010 sets the standard for consumer PC disaster recovery in an affordable and easy-to-use solution.”

Pricing and availability

Acronis True Image Home 2010 is available through major retailers in Australia and New Zealand and at www.acronis.com.au for download. Recommended retail price is $79. Acronis True Image Home 2010 is available with optional online backup in select countries. A further announcement about its general availability in Australia and New Zealand will be made at a later date.

About Acronis

Acronis is leading the next wave of data availability, accessibility and protection solutions to simplify today’s complex IT environments. Acronis technology enables organizations of all sizes to manage the always-on anywhere data access demands of users, reducing risk against the loss of valuable corporate data, and controlling management and storage costs. With proven technology for data migration and disaster recovery for physical, virtual and cloud environments, and secure enterprise file-sharing and synchronization regardless of type or platform, Acronis is enabling organizations to embrace new IT strategies and options such as BYOD and Mac in the enterprise. For additional information, please visit www.acronis.com.au. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis International GmbH in the United States and/or other countries.