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Press Contact:
Brooke Radich
Kinetics PR
612 9212 3848
brooke@kinetics.com.au

Acronis presents on disaster Recovery Prioritization at AFCOM Data Center World

BURLINGTON, Mass., March 20, 2008 — Acronis, Inc. (www.acronis.com.au), a provider of affordable, scalable storage management and disaster recovery software, today announced that Robert Thaler, the company's senior director of marketing communications, will speak at the upcoming AFCOM Data Center World conference in Las Vegas, NV on Tuesday, April 1, 2008.

His presentation, "Recovery Prioritization – Don't Lose IT!," will address the importance of the recovery of data when building an effective disaster recovery plan. Whereas backup takes place when everything is working, after a disaster, it is the recovery that matters the most. This session will discuss data integrity in relation to snapshot technology and the value of being able to perform a bare-metal restore to totally separate, dissimilar hardware.

"Whether you choose a continuous data protection solution for your transactional database, a file-based system for your Web servers, or an image-based solution for your critical servers, it is all about recovering quickly, efficiently, and with the least amount of disruption," said Thaler. "In the world of business where minutes are measured in millions of dollars, the ability to get up and running after an interruption is vital to any business continuity plan."

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis' disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com.au. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries.